remove the friction game

Remove the Friction

This chapter is about one simple idea: sales momentum grows when you remove small frustrations from your client’s path. Every confusion, delay, or “just checking in” email is a friction point that slows trust down.

The most reliable way to improve your close rate is to build a habit of finding and fixing those frictions, one at a time. This game helps you practice that mindset. You will see common sales moments, pick how to respond, and watch how each decision shapes a smoother experience.

How to play: hit Start, pick friction tiles, and choose the best way to make life easier for the client. One good choice at a time. That is exactly how lifetime momentum gets built.